Vandrezzer FC Breaks into Global Football Digital Benchmark 2022

Vandrezzer FC has been ranked 220 in the 2022 edition of the  RESULT Sports Global Football Digital Benchmark(GFDB), the annual comparison of social media communities for football clubs around the world with more than one million followers on social media.

The 8th edition shows 248 football clubs from all parts of the world of football. 

Vandrezzer FC are  the first and only Nigerian club in the 248-team ranking and one of only  African Clubs included.

 The Lagos State FA Cup champions are also  the No. 1 most digitally-followed club in Nigeria and all of West Africa and currently ranked  16th in Africa with over 1.5 million followers on her social media platforms.

RESULT Sports CEO & Founder, Mario Leo had this to say about Vandrezzer FC:

"The achievement of Vandrezzer FC is remarkable since they are just two years old but it underscores the benefit of paying attention to the evolution of the social media. And Vandrezzer has identified the right platforms to address the fans!"

"It is the first time a Nigerian Club has broken into the elite league of Millionaire Clubs on social media."

"They have already set good standards in the African Football Digital Benchmark (AFDB) which our Company, Digital Sports Africa publishes, so breaking into the global benchmark is a huge achievement.'

The rankings reveal that Vandrezzer FC are ahead of Bundesliga side TSG Hoffenheim (221st), Serie A outfit Genoa (223rd), Spanish outfits Cadiz (222nd) and Real Valladolid (227th), French teams Montpellier (241st), Lens (247th), among other top European club sides. 

RESULT Sports tracks 28 social platforms, dedicated six core platforms, which more than 90% of footballs operate official profiles on: Facebook, Instagram, Twitter, YouTube, TikTok and SinaWeibo (for Chinese clubs). All other platforms, such as LinkedIn, Dailymotion, Flickr, Pinterest, Naver (Korea), LINE (Japan), Soundcloud, Twitch, WeChat (China) and Odnoklassiki and vKontakte (both for Eastern Europe) are cumulated in the “Other Channels” column.

RESULT Sports said in their media statement that:

"‘Global clubs’ in the pursuit

All of the Top 12 clubs of this benchmark reside in Europe. They have become, of course with the huge assistance of social media, global brands and globally known and followed football clubs. But already in our second visual we feature clubs from South America, Asia and Africa, cumulating social media communities of more than 19 million follower each. Flamengo, the giant football club from Rio de Janeiro in Brazil, is the first club breaking the European dominance in 15th position, just behind Borussia Dortmund and ahead of Atletico de Madrid, cumulating 43 million follower. With one key difference to European teams – Flamengo and the majority of South American teams have no presence on any of the Chinese Social platforms, like SinaWeibo, WeChat, Toutiao, YouKu or others.

European teams in the top places tend to have million of followers already gathered on the platform and the absence from Flamengo is one main reason, why the club has not yet entered the Top10. Al Ahly SC, current African Champions League Champion and leading African club from Cairo in Egypt, closing in on Atletico de Madrid move into 17th position, ahead of Turkish and Istanbul giants, Galatasaray (18th) and Fenerbahce (19th)."

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